As technology continues to evolve and progress, the print industry is seeing a significant shift from traditional methods of operation. New printer technology that allows for variation in the type and size of print runs and shorter lead times, changing customer needs, and an increase in competition have all contributed to this shift. Generally speaking, no longer can print shops have a singular focus and remain competitive. This change has driven print shops to modify their business goals, expand their offerings by converging with other segments, and upgrade their printer technology.
The SGIA Expo is the largest printing show in North America, and the 2017 show in New Orleans saw more than 19,000 attendees over three full days at the Ernest N. Morial Convention Center. Each year, expo themes center around new trends, innovation, sustainability, and business growth.
Durst, a Platinum Sponsor exhibited and spoke with thousands of printing and creative professionals in the industry on a busy show floor and the resounding theme for our team was that Durst innovation is contagious, and the desire for continuous growth is something we can all relate to. Below are some thoughts from our team on the biggest trends and conversations at SGIA.
Simply adopting a technology on the shop floor is no longer enough – it’s vital to maximize your investment in digital printing equipment. Further, what does maximizing your digital print output mean to you and your organization: production uptime, project turnaround, ROI, customer satisfaction? Printers need their equipment to support end-to-end workflow productivity because your clients are constantly demanding more. That’s not going to change – except to accelerate.
Sustainability has two definitions, but one predominantly takes space in our minds, and that is the “avoidance of the depletion of natural resources in order to maintain an ecological balance.” While not inaccurate, in the industrial printing sector, the alternative definition of sustainability is equally important to practice and maintain and that is “the ability to be maintained at a certain rate or level.” In this industry, that definition is synonymous with production efficiency, inputs, outputs and turnaround. Digital printing has fundamental sustainable advantages , achieving balance in depletion of natural resources, and supporting calculated organizational growth.